ABOUT IAN ROWAN-LEGG MDC, CSCS
12+ Years Coaching Athletes to Collegiate & Professional Success
After over a decade coaching at Canadian universities, I founded IRL Performance Coaching to bring elite-level training to serious athletes everywhere. My mission is simple: help you reach your next level using the same proven methods that got university athletes drafted professionally.
Trusted
Satisfied Athletes
200+
FROM UNIVERSITY PROGRAMS TO GLOBAL IMPACT
The Story Behind IRL Performance Coaching
For over 10 years, I coached at some of Canada's leading universities, Acadia, Saint Mary's, and the University of Regina. I helped athletes get stronger, faster, and drafted into professional sports. But I kept seeing the same problem everywhere: talented athletes following generic programs, hitting plateaus, and never reaching their potential.
They deserved better.
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In 2021, I made a decision that changed everything. I left the security of university coaching to create IRL Performance Coaching, a practice built on bringing proven, professional-level training to serious competitors everywhere.
What "IRL" Really Means
The name isn't just clever branding. IRL represents what matters most in athletic development, understanding the real challenges athletes face, the real demands of competition, and the real work it takes to reach the next level.
No shortcuts. No gimmicks. Just proven training built specifically for you.
THE IRL PHILOSOPHY
Five Principles That Drive Everything
Built for You,
Not for Everyone
Your body moves differently than the athlete training next to you. Your sport has unique demands. Your goals are your own. Every program at IRL starts with understanding you, how you move, where you're going, and what it'll take to get there.
Measured Progress, Expert Adjustments
I use force plates, timing gates, and performance tracking systems because they tell us the truth about your progress. But data alone isn't enough, I combine objective metrics with 12+ years of coaching experience to make the right adjustments at the right time.
Long-Term Development Over Quick Fixes
Real development takes time, consistency, and intelligent programming. I'd rather see you make steady, sustainable progress than chase short-term gains that disappear in a month. Building lasting athletic success means thinking beyond the next competition to your entire career.
Learn the Method, Own Your Progress
You're not just here to follow a program, you're here to understand why it works. When you know the reasoning behind each exercise and progression, you become a smarter athlete. And smarter athletes make better decisions in training and competition.
Commitment is a Two-Way Street
I promise to give you my absolute best proven methods, individual attention, and honest feedback. In return, I ask for your commitment to the process. Great results require great effort. If you're ready to do the work, I'm ready to get you there.
Why Athletes Choose IRL And Stay
I've spent years earning my Master's in Kinesiology and becoming a Clinical Exercise Physiologist. But the real education came from 12+ years in the trenches, watching athletes transform, troubleshooting plateaus, and celebrating breakthroughs.
Here's What Sets IRL Apart
When I assess your movement, I'm seeing things most coaches miss. When I design your program, I'm thinking three training blocks ahead. When you hit a plateau, I know exactly how to break through it because I've done it hundreds of times before.
What Athletes Get At IRL
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Training designed by someone who understands exercise science and has coached athletes to professional drafts
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Exercise science principles they can apply throughout their entire career
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Movement literacy that reduces injury risk and improves performance
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A coach who genuinely cares about their success
I experience minimal client turnover, rare in this industry, because athletes see real results and understand that this approach works. Many train with me for years, from high school through university and into professional careers.
OUR COMMITMENT
What You Can Expect When You Train With IRL Performance
Honest Assessment
I'll tell you exactly where you are, where you can realistically get to, and what it's going to take. No false promises. No sugar-coating. Just honest guidance based on proven methods.
Personalized Programming
Your training is built for your body, your sport, your position, and your timeline. Every exercise has a purpose. Every progression follows a plan. Nothing is random.
Continuous Adaptation
As you improve, your program evolves. I'm constantly analyzing your data, monitoring your progress, and making adjustments to keep you moving forward. Plateaus are problems to solve.
Direct Communication
Whether you train in-person or online, you have direct access to me. Questions about your program? Concerns about an exercise? I'm here to help you succeed every step.
Results You Can Measure
We track everything, strength gains, speed improvements, power development, and movement quality. You'll always know where you stand and exactly how far you've come.
Ready to Reach Your Next Level?
Whether you're preparing for college, competing at university, or playing professionally, IRL Performance Coaching delivers proven methods and personalized programming to help you get there.
